Business Hive Case Study
Chapter 1: The Challenge – Starting with One Location
When we first started working with Business Hive, the brand had a single branch in Dokki and was struggling to manage marketing and operations effectively. The executive team—composed of the CEO, Operations Manager, and Finance Manager—were incredibly strong in management, marketing, and sales, but they had not yet built a solid marketing strategy. Their social media pages had been inactive for six months, and they wanted to revamp their marketing efforts.
Challenges Faced:
- One branch with limited exposure.
- Inactive social media presence.
- No clear strategy to engage potential customers.
Chapter 2: Setting the Strategy – Laying the Foundation
We began by developing a comprehensive marketing strategy that included market research, a competitive analysis, a media plan, and a content strategy.
- Step 1: We focused on raising awareness and positioning the brand in the minds of potential clients. Our first goal was to introduce Business Hive to the target audience and define what the brand stood for, starting with awareness and consideration phases.
- Step 2: Since there was a lack of media production, we started with simple social media ads to raise awareness and bring attention to the brand.
- The Result: We successfully introduced Business Hive to the market, and the brand started gaining traction.
Chapter 3: Opening the New Branch – Expanding to Nasr City
As Business Hive was opening its second branch in Nasr City, we had already prepared for this expansion. We knew it was a significant step in scaling the brand.
- Step 3: We created an impactful teaser campaign on social media to build excitement around the new branch. This was a critical moment as we had a short period to attract attention to the second location.
- Step 4: We began producing high-quality media content, including photos and videos of the new space, with voice-overs highlighting what made this location special. Additionally, we featured sales team testimonials to show the value Business Hive offered.
- The Result: The buzz around the new branch helped create strong brand visibility and pre-bookings for the new location.
Chapter 4: Commercial Ad – Reinforcing the Brand
As we prepared to launch the new branch, the CEO suggested a bold idea: positioning the brand through a powerful commercial ad before fully opening the sales floodgates.
- Step 5: We created four unique ad concepts. The winning idea was a concept that captured the emotions of employees and business owners in their workspaces, connecting their feelings to the environment they work in.
- Step 6: We shot a high-quality commercial ad, which included 8 actors, a director, a production crew, and an extensive setup. The entire shoot lasted for 18 hours. Once filming was complete, we entered the editing phase and finalized the commercial.
- Step 7: After completing the commercial, we used it as a part of our awareness campaign to amplify the brand’s message on social media, attracting significant attention from our target audience.
- The Result: The commercial ad positioned Business Hive as a premium co-working space brand, enhancing its reputation and visibility in the market.
Chapter 5: Event Management – Investor Gathering
In parallel with the new branch’s opening, Business Hive organized an exclusive investor event to introduce the brand to potential investors from Saudi Arabia, the UAE, and Egypt.
- Step 8: Despite having only two weeks to prepare, we successfully organized a professional event, with a stage setup and a CEO speech to impress the investors.
- Step 9: We ensured that the event was well-covered by the press and social media, creating lasting connections with investors who were interested in supporting Business Hive's future expansion.
- The Result: The event was a major success, helping the brand secure new business partnerships and expanding its investment network.
Chapter 6: Driving Sales – Creating Results with Targeted Ads
After all the groundwork was laid, the next focus was on driving sales to ensure the new branch was fully booked.
- Step 10: We ran WhatsApp campaigns and lead-generation ads to generate inquiries for the new branch. We also coordinated closely with the operations team to ensure smooth lead handling and conversion.
- The Result: In three months, we spent 170,000 EGP on ads and achieved a fully-booked branch, with strong sales performance from the very beginning.
Chapter 7: The Big Picture – Scaling and Future Growth
With a comprehensive marketing strategy, media production, brand positioning, and effective event management, Business Hive went from a single location in Dokki to a successful, fully-booked brand in a matter of months.
- Step 11: In the coming months, Business Hive plans to expand to additional locations, introduce more services, and continue its growth trajectory.
- The Result: Business Hive is now a well-recognized co-working space brand in Egypt, with plans for further expansion and strong brand positioning in the market
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