Fun Gun Case Study
Chapter 1: The Brand – One of Egypt’s Largest High Copy Fashion Brands
Fun Gun is a leading high copy fashion brand in Egypt, with more than four to five branches located in some of the most premium locations including Zamalek, Madinaty, Fifth Settlement, and other prominent areas.
The brand offers a wide range of fashion products, including clothing, bags, belts, scarves, wallets, boots, and more, focusing mainly on women’s fashion. Their price range is between 2,000 EGP to 30,000–40,000 EGP, positioning them as a high-ticket high copy brand.
Chapter 2: The Challenge – Struggling with E-Commerce Sales
When Fun Gun approached us, they were struggling to generate online sales. Despite their strong retail presence and wide product range, their e-commerce platform was underperforming.
Main problems identified:
- The website structure and user experience were poor, making it difficult for customers to complete purchases.
- No clear content or marketing strategy to drive e-commerce sales.
- Limited presence of product reviews, unboxing content, or influencer collaborations
Chapter 3: Building a Strategy – From Content to Media Buying
Our first step was to build a complete marketing strategy that would enable Fun Gun to grow its online sales Focusing on Content Strategy and Marketing & Media Buying.
- We started creating product reviews and unboxing videos for every new product.
- Partnered with relevant influencers to film content inside Fun Gun’s stores, highlighting the brand and collections.
- Conducted professional photoshoots for all products to ensure high-quality visuals for both ads and the website.
- Implemented UGC (User Generated Content) campaigns to build trust and showcase real-life customer experiences.
- Developed a full-funnel marketing strategy, including brand awareness, engagement, and conversion.
- Created a detailed media plan focusing on conversion ads to drive website sales, combined with messages ads on Instagram and Facebook to generate direct leads.
Chapter 4: The Result – Boosted Sales and Brand Awareness
During the early stages, we identified that the website was one of the main obstacles preventing customers from buying online. It had poor navigation and unclear product categorization, a complicated checkout process, and a bad mobile experience that affected most users
Website Restructuring
- We worked on a complete restructuring of the website, ensuring every product was in the right category.
- Focused on enhancing user experience (UX) to make the shopping journey simple and smooth.
- Implemented upsell and bundle offers (e.g., discounts on buying 2-3 pieces) to increase average basket size and encourage more purchases.
Chapter 5: The Result – Boosted Sales and Brand Awareness
Once the website was optimized, we launched targeted advertising campaigns focusing on conversion ads driving direct traffic to the website and messages ads on Instagram and Facebook for customers who prefer direct interaction before buying.
Ad spend and results:
- Over a period of 3 months, we invested approximately 200,000 EGP in advertising.
- Successfully generated over 2,000,000 EGP in sales — both through the e-commerce website and from customers visiting the stores after seeing the ads
Chapter 6: The Outcome – A Complete Turnaround
Fun Gun’s transformation culminated in a highly successful outcome, with the brand overcoming its initial challenges to achieve strong sales both online and offline. The e-commerce platform became a valuable sales channel, complementing its retail stores and boosting the overall brand presence.
- The e-commerce platform transformed into a strong sales channel, supporting and complementing their retail stores.
- Built a professional and engaging content library, including product reviews, influencer visits, and real-life usage.
- Established Fun Gun’s online presence as one of the leading high copy fashion brands in Egypt.
- Return on ad spend (ROAS) was highly positive, and sales significantly exceeded ad investments.
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