Wild Valley Case Study
Chapter 1: The Struggling Brand
When we first took over, the brand had been struggling for nearly six months. The sales were stagnant, and the company was facing a significant downturn. The task at hand was clear: restore the brand to profitability, and turn the situation around.
- The Challenge: The brand had been losing money, and there was no clear direction to revive its presence in the market.
Chapter 2: The Turning Point – First Steps in Media Buying
We began with an immediate assessment of the brand's existing audience. The advantage? The brand already had a solid audience on its website, giving us a foundation to build on.
- Step 1: We developed custom audiences based on existing website visitors. This allowed us to target the most relevant users.
- Step 2: We started working on multiple creative ads, testing different approaches to understand what resonated best with the audience.
- The Result: In the first few weeks, we managed to bring the cost per purchase down to 100 EGP, from the previous 700-800 EGP. This was a significant step forward.
Chapter 3: Expanding Horizons – Lookalike Audiences
After refining our initial strategies, we shifted our focus to expanding the brand's reach.
- Step 3: We created lookalike audiences based on the custom audience data from the website. This allowed us to target people who had similar behaviors to our existing customers..
- Step 4: With the data, we began scaling the campaigns, increasing budgets while optimizing the media buying strategies.
- The Result: We saw further reductions in cost per purchase and increased sales volume. We were on track for a major brand comeback.
Chapter 4: Scaling to Success – Revenue Explosion
With the campaigns running smoothly, we decided to go big. We poured resources into media buying, and the results were astonishing.
- Step 5: Over the next two years, we invested around 2 million EGP in ads, carefully monitoring the performance.
- Step 6: The result? We achieved sales of 15-20 million EGP, a massive success considering the product being sold, Manuka honey, was priced at 2000 EGP.
- The growth was incredible. The brand, which had been struggling for months, was now thriving.
Chapter 5: Expanding Product Lines – Enter Maca
By this time, we had not only revived the brand but also paved the way for expansion.
- Step 7: We decided to diversify the product range and introduced Maca, another health supplement, priced at 1200 EGP.
- Step 8: We allocated a budget of 60,000 EGP to ads and launched the new product.
- The Result: In under two months, the brand generated 500,000 EGP in sales, proving the power of strategic diversification.
Chapter 6: Maximizing Sales – Team Collaboration & Upselling
But we didn’t stop there. We understood that sustaining growth required optimizing sales processes and customer retention.
- Step 9: We worked closely with the sales team to develop effective upselling strategies. The goal was to encourage customers to purchase multiple units—2 or 3 at a time—with special discounts.
- Step 10: We implemented a customer retention strategy, ensuring that we followed up with clients each month, encouraging them to reorder.
- The Result: Sales began multiplying three to four times, with lower customer acquisition costs, as customers kept coming back for more.
Chapter 7: The Final Outcome – A Brand Transformed
After two years of relentless optimization and strategy, we turned the brand from a struggling entity into a market leader. From an initial investment of 2 million EGP in ads, we achieved sales of 15-20 million EGP—a return on investment like no other By introducing Maca, diversifying product offerings, and working hand-in-hand with the sales team, we were able to scale rapidly, achieving a sales growth of 500,000 EGP in just two months with a budget of only 60,000 EGP.
The key to success? Data-driven decisions, creative optimization, audience targeting, team collaboration, and a clear focus on customer retention.
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